IRDAI vide its circular dated June 01, 2023 has issued a Draft of Bima Vahak (BV) Guidelines (Guidelines) and have called for comments/suggestions from stakeholders, and they are requested to submit the same on or before 5:00 PM of 22nd June, 2023.
These guidelines have been issued to establish a dedicated distribution channel that is primarily focused on creating awareness as well as enhancing the insurance inclusion in every Gram Panchayat, thereby improving accessibility of Insurance all over the country. The channel is also expected to Identify and develop people locally, who understand and appreciate local needs within every Gram Panchayat and encouraging/onboarding of women who can secure trust of locals as Bima Vahaks for distribution and servicing of insurance products.
The Guidelines speak about two types of Bima Vahaks:
- Corporate Bima Vahaks (CBV) : means any legal person registered in accordance with the laws of India and engaged by an Insurer under these Guidelines.
- Individual Bima Vahaks (IBV) : means any Individual either appointed by an Insurer or appointed by a CBV.
The guidelines further elaborate Upon:
1. Engagement/appointment of Bima Vahak (BV) :
- To facilitate policy and claims servicing, insurers may engage the services of a CBV and/or directly appoint IBVs.
- Any insurer appointing a CBV or IBV shall be responsible for their actions and conduct.
- The CBVs shall: Try to facilitate policy and claims servicing only through their IBVs; Shall appoint IBVs according to their agreement with the Insurers.
- Insurers and CBVs shall not engage: IBVs appointed by another CBV or other Insurer; Insurance Agents, PoSPs or any other insurance intermediary as BVs; IBVs and CBVs with the intent or purpose of outsourcing of any activity.
- A BV shall: Sell and service the ‘Bima Vistaar’ product and any other product specifically approved by IRDAI for the purpose; Work with only one life insurer, one general insurer and one health insurer and additionally wherever permitted by the Authority, with the Agriculture Insurance Company of India Ltd.
- Every Insurer is required to implement a Board approved policy (to be reviewed periodically) governing the IBVs and CBVs, which shall include: Terms of their appointment/engagement; Norms for allocation of territory to them, specifying mandatory residency in the Gram Panchayats; Educational qualifications and training standards of IBVs and their continuing professional development; Scope of permitted activities that includes their duties and responsibilities; Code of conduct; Operational workflow and standards, including:
- manner, mode and remittance timelines for receipt of insurance premiums;
- requirement to mandatorily use of ‘electronic handheld devices; Norms for setting up and operation of retail outlets by CBVs; Norms for deployment of technology, electronic handheld devices and training inputs for BVs; Protection of confidentiality of policyholder; Norms for payment of Commission; Operational and compliance requirement; Database of policies solicited through BVs; Grievance redressal;
- Every Insurer shall try to engage IBVs and CBVs to achieve maximum coverage of every Gram Panchayat. The Lead Insurers of each State/UT shall deploy resources to endure maximum coverage of Gram Panchayats as per following structure:
S. No
Insurer
Deployment of Bima Vahaks
at each Gram Panchayat
1.
Lead Life Insurer
40%
2.
Lead Non-Life Insurer
40%
3.
Lead Health Insurer
5%
4.
All other Insurers together
minimum 15%
2. Scope of Activities of BVs:
Collection of proposal, KYC Documents, coordination and support in policy and claim services.
3. KYC Compliance:
Primary responsibility of KYC and AML compliance shall be with the Insurers only.
4. Collection of premium and remittance to Insurer:
Insurers shall make available:
- all modes of payment for premium collection and encourage BVs to adopt electronic payment processes directly to the bank account of the insurer;
- immediate acknowledgements directly to the policyholders in local and regional languages besides English and Hindi.
5. Internal Controls and Infrastructure:
Insurer are required to have systems, infrastructure and controls to enable interface with BVs for providing support services.
6. Termination of Bima Vahak:
If an IBV is terminated, insurance policies serviced by the BV shall be transferred to another BV preferably in the same territory. The Insurer are required to make arrangements for uninterrupted services.
7. Complaints Handling Officer:
For complaints, the insurers are required to identify their nearest local office to each Gram Panchayat and designate a Complaints Handling Officer with a procedure for grievance redressal.
8. Consumer Protection Measures:
- Insurers and CBVs are to issue physical ID cards to each IBV, and supplementary ‘electronic ID’s’ with ‘expiry date’;
- Each CBV at its retail outlet shall display its name, appointing insurer, telephone number of branch or controlling officer of the insurer along with services offered, contact details of Grievance Redressal Officer, Complaints Handling Officer and the Insurance Ombudsman.
The authority seeks to submit their Comments / suggestions on the proposed Guidelines may be offered in the specified format on or before June 22, 2023 to life@irdai.gov.in .
For the sake of reference, it may be mentioned that the Authority vide its order bearing Ref No: IRDAI/LIFE/ORD/MISC/223/10/2022 dated October 21, 2022 has constituted a Committee to study and recommend on “Bima Vahak” and Bima Vistaar”.
The Committee was constituted of the following members.
Sr.
Name
Designation and Organization
Role in Committee
1
Shri. Thomas M. Devasia,
Member (Non-Life) – Chairperson
Member (Non-Life)
Chairperson
2
Shri. Siddhartha Mohanty,
MD, LIC of India – Member
MD, LIC of India
Member
3
Smt. Neerja Kapur,
CMD, New India Assurance GIC – Member
CMD, New India Assurance GIC
Member
4
Shri. Devesh Shrivastava,
CMD GIC Re – Member
CMD GIC Re
Member
5
Shri. N.S. Kannan,
MD & CEO, ICICI Prudential LIC – Member
MD & CEO, ICICI Prudential LIC
Member
6
Smt. Vibha Padalkar,
MD & CEO, HDFC LIC – Member
MD & CEO, HDFC LIC
Member
7
Shri. Bhargav Dasgupta,
MD & CEO, ICICI Lombard GIC – Member
MD & CEO, ICICI Lombard GIC
Member
8
Shri. Ritesh Kumar,
MD & CEO, HDFC Ergo GIC – Member
MD & CEO, HDFC Ergo GIC
Member
9
Shri. Tapan Kumar Singhel,
MD & CEO, Bajaj Allianz GIC – Member
MD & CEO, Bajaj Allianz GIC
Member
10
Shri. Naveen Tahiliyani,
MD, TATA AIA LIC – Member
MD, TATA AIA LIC
Member
11
Shri. Hadi T Riachi,
CEO Swiss RE – Member
CEO Swiss RE
Member
12
Shri. Anuj Gulati,
MD & CEO, Care H. Insurance Ltd, –
Member
MD & CEO, Care Health Insurance Ltd,
Member
13
Shri. Pritesh Chaubey,
AA, SBI LIC – Member
AA, SBI LIC
Member
14
Shri. Biresh Giri,
AA, Acko GIC – Member
AA, Acko GIC
Member
15
President,
Insurance Brokers Association –Member
President , Insurance Brokers Association
Member
16
President,
LI Insurance Agents Fed. of India –Member
President, Life Insurance Agents Federation of India
Member
17
President,
All India GI Agents’ Association – Member
President, All India General Insurance Agents’ Association
Member
18
Shri Deepak Yohannan,
CEO,MIC Insurance WA Pvt Ltd- Member
CEO,MIC Insurance WA Pvt Ltd
Member
19
Shri Deependra Kumar Yadav,
Principal officer, SBI,HO-Member
Pricipal officer, SBI,HO
Member
20
Principal officer,
WC Wallet Advisory IMF- Member
Principal officer, WC Wallet Advisory IMF
Member
21
Smt. J. Meena Kumari,
CGM (Life), IRDAI – Member
CGM (Life), IRDAI
Member
22
Smt. Yegna Priya Bharat,
CGM (Health), IRDAI – Member
CGM (Health), IRDAI
Member
23
Shri. D.V.S. Ramesh,
CGM (Non-Life), IRDAI- Member
CGM (NonLife), IRDAI
Member
24
Smt. J. Anita,
GM (Intermediaries), IRDAI- Member Convener
GM (Intermediaries), IRDAI Convener
Convener
The Terms of Reference of the Committee was as follows:
- To develop and suggest constitution and operation of a preferably, women centric distribution channel to focus on reaching untapped/rural areas – Bima Vahak – and recommend regulatory framework, therefore.
- To develop and suggest affordable, accessible and comprehensive cover for rural population, on benefit based / parametric structure – Bima Vistaar – and recommend regulatory framework, therefore.
- To explore and recommend on how to bring about synergies in the working and operations of Bima Vahak, Bima Vistaar and the digital platform – Bima Sugam.
Source category: IRDAI
Attachments
- /2023/208_Bima_Vahak_Guidelines_(1).pdf
- /2023/208_Notice_Bima_Vahak_Guidelines_(1).pdf


Comments are closed