Lokanath P. Kar is a widely regarded authority in financial services law, corporate governance, and regulatory practice in India, with more than three decades of professional experience across the insurance sector. Having served as General Counsel and Chief Compliance Officer of ICICI Lombard General Insurance Company Limited for nearly two decades, he brings rare operator-led insight into the legal, regulatory, governance, and claims dimensions of the insurance business.
ElpeeCo. was established under his leadership as a purpose-built boutique firm exclusively focused on insurance and reinsurance, delivering end-to-end advisory across regulatory compliance, corporate governance, registration and licensing, claims consultancy, dispute management, fraud risk management, and forensic services.
Since the privatisation of the Indian insurance industry, Lokanath has been closely involved in the engagement of the industry with the insurance regulator and the Government, and has actively contributed to policymaking initiatives and the standardisation of industry practices through participation in regulatory and industry committees and forums.
Anand R. Choudhary is among the early architects of legal and compliance practice in the Indian insurance industry, with nearly two decades of experience across legal, compliance, regulatory, and governance functions in the financial services sector. He has led legal and compliance functions at ICICI Lombard, Magma HDI General Insurance, Navi General Insurance, and Max Bupa (now Niva Bupa), including during the formative years of private sector standalone health insurance in India.
Anand specialises in insurance and financial services law, regulatory compliance, corporate governance, litigation strategy, product structuring, capital raising, and mergers and acquisitions. He is known for translating complex regulatory change into practical, business-aligned compliance solutions and governance frameworks.
Priti Rohira brings deep sectoral expertise in insurance and regulated financial services, with over 15 years of active leadership experience across compliance, regulatory strategy, corporate governance, and risk management. She has previously held significant roles at ICICI Lombard, Kotak General Insurance (now Kotak Zurich), and Amazon India.
As Executive Partner at ElpeeCo., Priti advises insurers, reinsurers, and allied financial services entities on strategic structuring and licensing, regulatory approvals, operational policy design, and alignment with international conventions. Her work also spans fintech and e-commerce models operating within regulated insurance frameworks, data privacy compliance, and scenario-based regulatory risk management.
Soumya Shukla brings over 15 years of experience advising insurers, brokers, and corporate clients on complex insurance, risk, and reinsurance matters. She specialises in liability and specialty insurance, claims consulting, dispute resolution, arbitration, and regulatory compliance.
Known for combining legal expertise with strong commercial insight, Soumya helps organisations translate complex challenges into practical, outcome-driven solutions. She has held key roles across leading insurance and brokerage firms, including ICICI Lombard, and is widely regarded as a trusted advisor in high-stakes insurance and risk environments.