Anand R. Choudhary is Executive Partner at ElpeeCo. and a senior legal, compliance, and governance professional with nearly two decades of experience across the insurance and financial services sectors. He advises Boards, investors, shareholders, and senior management on strategic legal matters, including compliance frameworks, corporate governance, and regulatory advisory, helping organisations navigate complex regulatory landscapes while aligning legal strategy with business objectives.
Over the course of his career, Anand has built and led legal, compliance, regulatory, and secretarial functions across multiple organisations, working at the intersection of law, regulation, and strategic business decision-making. His leadership roles at ICICI Lombard General Insurance, Magma HDI General Insurance, Navi General Insurance, and Max Bupa (now Niva Bupa) Health Insurance span the full range of legal and compliance responsibilities, including regulatory inspections and investigations, litigation portfolio management, product filings, capital raising, mergers and acquisitions, and the design of governance and compliance frameworks.
As Executive Partner at ElpeeCo., Anand brings particular depth to the insurance intermediary and insurtech ecosystem, an area that contributes significantly to the industry’s topline growth. His advisory in this space covers the full lifecycle of intermediary and insurtech entities, from constitution, capital structuring, and capital management through to board and corporate governance, IRDAI registration and licensing, regulatory relationship management, compliance framework design, operational and governance policy development, contract structuring and negotiation, operational process design, dispute management, and mergers and acquisitions including due diligence, transaction structuring, contract negotiations, and regulatory and judicial approvals.
Anand’s approach combines legal clarity, disciplined risk management, and effective stakeholder communication. He focuses on regulatory integrity, pragmatic compliance solutions, and continuous improvement, helping organisations build strong, business-ready governance frameworks. By aligning legal and commercial considerations, he supports organisations in operating securely and growing confidently within complex regulatory environments.