Priti Rohira is Executive Partner at ElpeeCo. and an accomplished corporate law and compliance professional with over 16 years of experience across insurance, healthcare, fintech, e-commerce, and privacy law. She advises businesses operating in highly regulated environments, combining strategic foresight with legal depth to help organisations navigate complex regulatory and operational landscapes.
Her professional career spans several of India’s leading organisations. At Amazon Legal, she drove compliance and regulatory strategy within a fast-paced global e-commerce environment. In the insurance sector, she held significant leadership roles at ICICI Lombard and Kotak General Insurance, where she contributed to strengthening legal and compliance frameworks, corporate governance, and regulatory risk management. She has also built and led in-house legal teams, strengthening compliance functions and organisational resilience within regulated industries.
Priti is recognised for aligning business objectives with strong legal safeguards, advising organisations on high-stakes transactions, corporate governance matters, cross-border regulatory challenges, and operational risk mitigation.
Strategic Structuring and Licensing for Insurance and Reinsurance Entities. Corporate Governance and Regulatory Strategy. Corporate Law and Compliance Advisory. Risk and Compliance Strategy. Insurance and Financial Services Regulation. Fintech and E-commerce Legal Advisory. Data Privacy and Regulatory Affairs. Regulatory Risk Management Frameworks. Leadership and Team Development.
Priti has contributed to industry-level initiatives through participation in regulatory and industry committees, including the Financial Intelligence Unit (FIU) AML Committee for general insurers, focused on developing KYC and red-flag indicators, and the Insurance Information Bureau (IIB) Committee on common data exchange frameworks between insurers, hospitals, and TPAs.