DIRECTIONS FROM TRAI FOR CURBING MENACE OF UNSOLICITED COMMERCIAL COMMUNICATION.

  • Regulatory Updates
  • DIRECTIONS FROM TRAI FOR CURBING MENACE OF UNSOLICITED COMMERCIAL COMMUNICATION.

IRDAI vide Circular dated September 15, 2023 has notified all Insurers and Insurance Intermediaries about the letter received from Chairman of Telecom Regulatory Authority of India (TRAI) dated August 8, 2023 pertaining to the backdrop of actions to be taken to curb the menace of Unsolicited Commercial Communication (UCC).

TRAI has issued directions with regard to verification of Headers and Message Templates by Principal Entities (PEs) to prevent misuse by fraudsters. To further strengthen the process pertaining to communication to consumers, TRAI has issued the following directions which need to be implemented by PEs in coordination with their Telemarketers/Service Providers:

a. Whitelisting of URLs/Apks/OTT links/call back numbers by PEs- Directions have been issued to ensure that only above mentioned whitelisted items are allowed in the content template. Messages containing apart from whitelisted items shall be stopped from transmission. Variables used, need to be pre-tagged for the purpose they are used for.

b. Digital Content Acquisition (DCA)- Develop and employ DCA to create a unified platform to register customers consent digitally. No other mechanism of consumer content shall be accepted for ease of confirmation and prevention of misuse.

c. Directions issued by TRAI dated February 16, 2023, May 12, 2023 and June 6, 2023 have been attached for further reference.

Strict Compliance shall be ensured by all Insurers and Insurance Intermediaries.

Source category: IRDAI

Attachments

  • /2023/263_Directions_from_TRAI_for_curbing_the_menace_of_Unsolicited_Commercial_Communication_(2).pdf
  • /2023/263_TRAI_Directions_(1).pdf

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