IRDAI – Press Release on compliance with Guidelines on Prevention and Regulation of Dark Patterns

The Insurance Regulatory and Development Authority of India (“ IRDAI/ Authority ”) has issued a press release, dated April 02, 2026 on compliance with Guidelines on Prevention and Regulation of Dark Patterns (” Press Release “).

The key highlights of the Press Release are as follows:

• IRDAI had recently highlighted the need for regulated entities offering insurance products via e-platform, shall comply with the ‘ Guidelines on Prevention and Regulation of Dark Patterns’ (” Guidelines “) issued by the Central Consumer Protection Authority (” CCPA “) dated November 30, 2023.
• The move is initiated with a broader regulatory push across the financial sector to curb deceptive digital practices.
• The Reserve Bank of India (” RBI “) has also flagged concerns around “dark patterns” — user interface designs that mislead or manipulate consumers into unintended actions.
• IRDAI while bringing attention to the Guidelines, has advised the concerned regulated entities to carry out a self-assessment on the status of compliance and submit a report within 15 days.
• In case non-compliance is found, an action plan with timelines for removing the dark patterns has to be submitted within one month.

A copy of the Press Release has been attached herewith for your ready reference.

Source category: IRDAI

Attachments

• IRDAI Compliance with Guidelines on Prevention and Regulation of Dark Patterns